How Deinfluencing is impacting social media marketing
Is influencer marketing going to last? With Deinfluencing, users are expressing their mistrust in influencer marketing recommendations. Be ahead of the wave and align your business strategy with this new trend.
February 15, 2023
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For the launch of its new vintage store in Central London, fashion brand Coach A/B tested two TikTok campaigns. One featured brand generated content, whereas the other had UGC. If you've been following the latest social media trends, the results won't surprise you.
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